"#DayZero: CT agencies changing behaviour" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyLeadres2017 Jozi: Agency diversity & transformation

by Herman Manson. Today we announce the Johannesburg n winner of our new Agency Diversity & Transformation award! We invited the agency to share what this means to it — the business, its people and its clients.

Absa/Barclays Africa appoints Dentsu Aegis
by MarkLives. With the conclusion of Barclays Africa Group's media agency review, Dentsu Aegis Network has taken over media-planning and -buying duties across 10 sub-Saharan African markets.

Winners: Bookmarks 2018
by MarkLives. The IAB SA has announced the winners of the 2018 Bookmarks Awards. Congrats to all.

#DayZero: Cape Town agencies focused on changing behaviour
by MarkLives. We ask a panel of key industry execs for their take on #DayZero, and their contributions towards avoiding it. First up are Mike Abel of M&C Saatchi Abel and Lani Carstens of John Brown Media SA.

Masterclass Notes: What marketers want & how agencies should assist
by Johanna McDowell. What are marketers looking out for and how do they want agencies to assist them?

Regular Reads:

Shelf Life: JWT, Bomb position Kellogg’s breakfast
 SA TV Ratings: SABC 1 — primetime top 20 for Jan 2018

On the Radar:

Mindshare SA appoints interim CEO
Edward Snell & Co appoints two lead agencies

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