Brand Culture: An analysis of Santam’s “One of a kind”
by DK Badenhorst. In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.
EXCLUSIVE: Gavin Rooke launches The New Order
by Herman Manson. No stranger to agency start-ups or pushing against conventional agency boundaries, Gavin Rooke has launched a new ad agency named The New Order.
Report back from AdForum Worldwide Summit London
by Johanna McDowell. Forty consultants, representing a record for AdForum Worldwide Summits, had extraordinary things to share across the world and this group of people represented a thought leadership which is, frankly, new to this industry. Even Sir Martin Sorrell commented at dinner that the era of consultants is here to stay, and that we must be successful as there are so many of us.
Forsman & Bodenfors an agency to keep on watching
Top-line growth should be focus of CMOs, agencies — Sorrell
“Collaborate until it hurts” — Robert Senior
Red Touch Media pitches content for loyalty
by Herman Manson. How can brands access content from global entertainment companies such as Sony, Disney, Paramount, MGM, Fox, Universal or Warner Bros? How many legal hoops would they need to jump through to… give it away free to their customers?
EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays
by Herman Manson. Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.
Regular reads:
• Ad of the Week with Oresti Patricios: Getting a lion’s bite back
• Bad ADvice with Every Ad Agency: Which LSM is your agency?
• Shelf Life with Louise Marsland: An atypical fashion brand
• MagLove with MediaSlut: Tons of emotion
• Ad Feature with Andy Rice: KFC says burgers can’t be choosers & does the new Nike a
• Smart Africa TV with Russell Southwood: Tigo Music rocking Ghana and Tanzania
On the radar:
• MTN Radio Awards 2015 — winners
• South Africa’s 34 One Show finalists for 2015
• Times Media closing men’s lifestyle supplement Business Class
• Cellphone usage in South Africa — SAARF
• Business of Design seminar in Jozi, CT
• Cinemark Young Lions judges announced
• Applications open for Digify ZA May 2015 intake
• Woolworths and Pharrell Williams partner
• Record-breaking weekend for SK with Fast & Furious 7
• Mobile Africa 2015: African phone use decoded
• Samantha Bartlett launches own PR & comms agency
• I'solezwe lesiXhosa launches
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