Asian hot-shop Arcade launched in South Africa
by Herman Manson. The move was driven from client-side, says Publicis Africa Group, with Unilever being the agency's founding client in SA.
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they? It seems that this is a more-complex scenario with many divergent views.
Motive: Agency integration trends
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
Regular Reads:
- Ad of the Week: Cling wrap gets fresh with Instagram
- Shelf Life: Ads24 keeps launching local
- MagLove: The best magazine covers 24 March 2016
- But Does It Work: Co-creation
On The Radar:
- Creative Circle results for January, February 2016
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