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"Durban-based Conversation LAB eyes national expansion | D&AD results" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Durban-based Conversation LAB eyes national expansion

by MarkLives. This full-service digital agency has grown from a four-person shop to a 40-person agency in little over 3.5 years.

D&AD: Two Yellow & 11 Wood Pencils for South Africa
by MarkLives. South Africa's 13 D&AD Pencils have converted to two Yellow and 11 Wood. Congrats to all!

Africa Dispatches: David vs Goliath in SA’s fibre wars [interview]
by Mandy de Waal. We speak to Steve Booysen of fibre network provider, Metrofibre Networx, about life, business and the need for speed.

Masterclass Notes: Seven sins of pitching marketers best avoid
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.

Brand Experience: Beware the ‘full’ service distraction
by Mike Silver. We're already seeing brand experience sitting at the heart of more and more communication strategies moving forward.

Regular Reads:

Ad of the Week: Investec triumphs again with #outoftheordinary
Shelf Life: Brewing up branded interiors with Inhouse
SA TV Ratings: March 2016 Top 20 TV programmes — SABC

On the Radar

Mortimer Harvey acquires Action Ambro’s
BrandsEye launches 360 media monitoring
Mark1 Media launches Mark1 Labs
Event: Best of Global Digital Marketing

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