"Marie Claire SA closing • #Campaigns: Corolla, Nando’s" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: 27-year-old agency dances with winds of change

by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to full-service ATL.

#Campaigns: Beaded love letters, cars & a giant billboard
by MarkLives. We feature insight into the brief, creative idea, production challenges and results of the "Toyota Corolla Love Letter" campaign for Toyota South Africa from FCB Joburg.
#AgencyFocus: Joe Public United — purpose parallel with profit
by Sabrina Forbes. In a landscape where the way we connect changes daily, the need to engage with each other has ignited the reinvention of one of South Africa’s largest 100% independently owned agencies.

Brand Culture: On parody & Nando’s
by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando's Afrotising aka "More South African Flavour".

#Campaigns: More South African flavour with Nando's
by MarkLives. We feature insight into the brief, creative idea, production challenges and results of Nando's Afro-tising campaign by M&C Saatchi Abel.

The Power Report: Mind the gap — ASA liquidation leaves vacuum
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month. Flawed as it may have been, it provided a welcome platform for aggrieved, and oft ignored, consumers to state their case.

Dear Radio: Turbo-charge your Christmas radio campaigns
by Paulo Dias. Here are some simple tips to apply to your radio advertising to improve your chances of cutting through this time of year.
Ford taps BBDO as global lead creative agency
by MarkLives. Following a five-month process, Ford has announced a global redesign of its marketing operations.

Regular Reads

Media Design: EDGAR, Fukt, TIME, Cosmo India, Wall Sheet Journal and ADA, Galeries Lafayette, McSweeney’s, NYT
Market Research Wrap: Youth fear for their financial future and The elusive upper 30% income segment of SA
SA TV Ratings: 
SABC 3 — primetime top 20 for Sep, Aug 2018 and SABC 2 — primetime top 20 for Aug 2018

On the Radar

Marie Claire SA to close after Dec 2018 issue
OpenNews launches Nov 2018 launches new look, ad, functionality
New Ogilvy office in Lagos, Nigeria
Metropolitan’s new brand campaign
First Talent Awards SA finalists
Agency behind Nelson Mandela Bay Tower of Light concept
Saffers encouraged to #FindNewWords
All the 2018 AMASA Award winners
Wonderland Collective expands to UK, UAE
Burson Cohn & Wolfe’s new brand identity
6 of 10 fastest-growing nation brands from Africa

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