by Herman Manson. It was a deal that industry insiders had been speculating about for months. Then, in November 2014, Gloo Digital Design and WPP-owned Ogilvy & Mather South Africa finally announced the merger.
Motive: Ad award shows don't get African creativity
by Felix Kessel. How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.
Grubstreet: Media trends for 2015
by Gill Moodie. What can we expect of 2015 as media professionals in South Africa?
The Real McCoy: The power of detail.
by Sean McCoy. My recent immersion in the hospitality industry has brought the notion of internal branding sharply into focus.
Media Report: Chris Roper on marketing, the media, and its co-dependency
Chris Roper, editor-in-chief of the Mail & Guardian, answers questions about editorial independence, honest information and offers deep insight into the M&G brand and future trajectory in this The Media Report 2014 interview.
Regular reads:
• Ad of the Week with Oresti Patricios: A notebook that tugs at the heartstrings
• Shelf Life with Louise Marsland: Spur Corp hungry for new flavours
• #MagLoveTop10 with MediaSlut: Best food magazine covers of 2014
• Smart Africa TV with Russell Southwood: The Nigerian e-store with over 1m customers
On the radar:
• Account moves: Coo-ee Softdrinks appoints Fluence as social media agency
• Sanef condemns police intimidating and mob attacking journos
• IAS, IMM announce strategic partnership
• Account wins: Investec SA appoints Y&R
• Four agencies merge to form Openfield Group
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