The Ad Exec: The giant moves redefining South African adland
by Tom Fels. Radical movements in three aspects of our industry are redefining the landscape, setting the scene for the next era in adland in South Africa.
Prakash Patel opens Fogg Experiential Design in Cape Town
by Herman Manson. Prakash Patel has opened a Cape Town office for Fogg Experiential Design, the well-known Johannesburg-based digital and data-driven design agency launched in 2005 by Shervin Pruthab.
Radar appointed lead agency on Mutual & Federal
by Herman Manson. Mutual & Federal has appointed Radar as its new lead agency, following a five-way pitch. The account move is effective from 1 October 2014.
Tuned: The revival of the African aesthetic
by Thabang Leshilo. While some cultural references have become clichéd narratives in popular culture, I believe the African aesthetic may be the very next big thing across the globe.
The Sell: Dancing chickens DO make you buy more
by Mimi Nicklin. While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer's falling sales, there is a team that did just that, and it is reaping the rewards!
Regular reads:
• Ad of the Week with Oresti Patricios: The smoking gun
• Heroes & Zeros with Andy Rice: Ocean Basket goes from zero to hero
• Shelf Life with Louise Marsland: Chill at hot new hotel revamp
• MagLove with MediaSlut: Written in blood - message to the world
• #Top40TVratings with SAARF & MarkLives: 22-28 September 2014
On the radar:
• Account wins: Ignite Joe Public to soup up Knorr
• Account wins: Total Exposure appointed by the National Arts Council
• Ferial Haffajee wins International Press Freedom Award
• 2Stroke rebrands to Rogerwilco
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