Media24 and HuffPost to end SA partnership
Media24 and HuffPost announced on Monday that they are mutually ending their partnership in South Africa.
“We regularly review our portfolio of brands. The HuffPost SA audience numbers are strong and consistently hold steady on the list of top-10 news sites in South Africa,” Media24 CEO Esmaré Weideman said in a statement.
“HuffPost SA was an important new voice in South African journalism and attracted a fresh new audience. Advertising revenues for HuffPost in South Africa have however been challenging. As an innovative and responsible business, we will continue to respond effectively to the market’s needs and explore new digital opportunities.”
The companies launched HuffPost South Africa as a partnership in November 2016, with Media24 operating the newsroom and driving the commercial aspect of the partnership.
HuffPost SA was ranked the ninth biggest news site in South Africa in June with a readership of 1.6 million unique users, according to online audience measurement platform Effective Measure.