NEWS & ANALYSIS

"TV sales Bid-rigging & commercial production" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Big Q: Agencies, consultancies have much to learn from each other

by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Prakash Patel of Fogg.

By Invitation Only: Bid-rigging & commercial production — a call to action
by Bobby Amm. Bid-rigging isn’t just a concern in the US advertising and film production community; it’s a global issue it’s a global issue with the potential to deeply affect South African independent production houses.

Africa Dispatches: Brand-savvy GetSmarter goes global
by Charlie Mathews. Walking through the GetSmarter campus, one senses of just how important Sam Paddock believes branding is to success. 

By Invitation Only: Five lessons for micro-influencer strategies
by Natalie Pool. What makes micro-influencers popular may also be what gets your brand into trouble. Here are five important lessons.  

Media Redefined: Getting upfront return on luck in NY
by Martin MacGregor. In adland, there’s enough angst in committing to a TV ad but these budgets pale into insignificance when compared to making the call on whether to invest in a 13-part TV series.

Regular Reads:

MagLove: The best magazine covers 2 June 2017
Shelf Life: Taste is still in style at Weylandts
SA TV Ratings: SABC 1 — primetime top 20 for Apr 2017

On the Radar:

Napier returns to adland
Times Media appoints new GM for sales & marketing
MultiChoice awards research contract
SAB, Wunderman Cerebra launch social engagement centre
Clicks2Customers rebrands to NMPi

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