Newspaper circulation decline continues
The ABC has released circulation statistics for the period January 2013 - March 2013. Here are a couple of numbers that stood out in terms of newspaper circulations.
The biggest circulating consumer magazines in SA
The ABC has released circulation statistics for the period January 2013 to March 2013. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!
Dentsu - not just big in Japan as group focuses on international markets, digital
Tokyo based communications group Dentsu Inc., which recently completed a deal to acquire Aegis Group, has released its 2012 financial report and plans to grow outside Japan.
The Dissident Spin Doctor: Dear Brand Manager, your social brand strategy bores us
We see brands spending more money and time trying to tell stories about themselves to their consumers, and it's becoming ever more prevalent as we see digital and social media channels as a way to pump out our stories - our ‘content' - to the reluctant consumer. Brands have become the yapping co-worker who cornered us to listen to a detailed account of their holiday itinerary.
Your obsession with pandering to 18-34 year-olds is decades out of date
One of the enduring absurdities of the marketing and advertising industries is the old wives' tale that "people over 50 want to be like young people."
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