36/1/4/1/201400005
NATIONAL ASSEMBLY
FOR WRITTEN REPLY
QUESTION NO 42
DATE OF PUBLICATION IN INTERNAL QUESTION PAPER: 13 FEBRUARY 2014
(INTERNAL QUESTION PAPER NO 1-2014)
Date reply submitted: 4 March 2014
42. Mr A Watson (DA) to ask the Minister of Police:
(1) How much does his department plan to spend on (a) advertising, (b) communication and (c) marketing between 1 January 2014 and 30 April 2014 (i) in total and (ii) as a breakdown of the amount;
(2) (a) what mediums is his department going to use in each case and (b) who is the service provider to be used;
(3) what is the main message that his department plans to communicate during this time?
NW43E
REPLY:
(1) Estimated Budget for Marketing and Advertising between 1 January 2014 and 30 April 2014:
(i) The Department of Police is planning to spend an amount of R7 501 653 for marketing and advertising in print, electronic and digital media subject to approval and availability of funds.
(ii) Print media advertising = R586 527
Electronic media advertising:
Television = R3 400 000
Radio = R2 015 126
Cinema TV = R300 000
Digital advertising
Alive Advertising = R450 000
Billboards = R750 000
(2)(a) Mediums to be utilized include the following as part of the plan subject to approval and availability of funds:
Print Media Advertising:
Sowetan (National) R79 440
Daily Dispatch (Eastern Cape) R36 900
The Herald (Eastern Cape) R42 300
The New Age (National) R82 800
The Star (Gauteng) R111 192
Pretoria News (Pretoria) R32 415
Isolezwe (KZN) R24 780
DFA(Northern Cape) R25 200
Volksblad (FS, NC) R29 100
Die Burger (Western Cape, EC, NC) R51 600
Beeld (MP, NW, Limpopo) R70 000
TOTAL: R586 527
Electronic Media Advertising:
Radio Advertising
5FM R196 650
Metro FM R420 570
Good Hope FM R 65 340
Lotus FM R 49 050
Radio SonderGrense R170 100
SA FM R 66 240
Ukhozi FM R289 458
UmhloboWenene FM R196 326
Lesedi FM R94 571
Motsweding FM R134 199
Tru FM R 29 790
Radio 2000 R 37 710
Limpopo combo R176 904
Phalaphala FM
Thobela FM
MunghanaLonene FM
Mpumalanga combo R 88 218
Kwekwezi FM
Ligwala-gwala FM
TOTAL: R2 015 126
Television Advertising
SABC TV 1,2,3 R3 400 000
Cinema TV R 300 000
TOTAL: R3 700 000
Digital Advertising
Alive Advertising R 450 000
Billboards R 750 000
(2)(b) Services with regards to the above will be sourced through Government Communication and Information System (GCIS) as mandated by the Cabinet of the Republic of South Africa.
(3) The Main Message:
- Public Order Policing; sensitizing citizens about peaceful, unarmed protests.
- Training of Police Officers.
- Provision of services and infrastructure to communities.
Reply to question 42 approved by the Minister
Issued by Parliament, March 5 2014
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