POLITICS

"Lessons in marketing #brexit | Nando’s account changes" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Rebuilding McCann South Africa's creative reputation

by Herman Manson. McCann Worldgroup SA has reunited Fraser Lamb and Mick Blore in a bid to push the agency up the creative rankings.

Cannes Lions:

Media Lion for South Africa
Outdoor, Design Lions for South Africa
-
 ICYMI: Radio Grand Prix for South Africa

Motive: Connected, we can create anything
by Mark D’Arcy & Nunu Ntshingila. Do we really need to reinvent everything? No. But we do need to learn to how to connect.

Motive: EU referendum — lessons in marketing #brexit
by Andrew Welch. It's become increasingly hard not to grant Brexit its own brand-like status, providing as it does a number of lessons for us marketing folk.

Motive: Fairytale-endings for seed-investors
by Jason Njoku. Entrepreneurs and startups whom I know smile wryly when they hear “Africa Rising” dribble out of a pundit’s pre-prepared speech.

Regular Reads:

Ad of the Week: What do you mean,‘free’?
Shelf Life: Marriott endorsement for Protea Hotels
- MagLove: The best magazine covers 24 June 2016
- SA TV Ratings: SABC 1, 2 & 3 — top 20 primetime programmes Apr 2016

But Does It Work: Brands looking beyond category

Account Moves:

Nando’s adds new BTL agency
Nando’s changes agency for digital account
Joe Public keeps Jet and Jet Mart
Castle Lager appoints sponsorship agency

On the Radar

SABC suspends senior journalists #Censorship
SA animation wins top TV prize at Annecy
Epica Awards kicks off 30th anniversary celebrations

— MarkLives.com for breaking news, exclusive industry opinioncompany news and jobsNEW: Ramify.biz — connecting markters and agencies free of charge! Sign up here for the MarkLives email newsletter every Monday and Thursday. Follow MarkLives on TwitterFacebookGoogle+LinkedInPinterest and YouTube.