DA can win Gauteng, says former ANC pollster

World-renowned political strategist Stan Greenberg believes that the DA has a chance of winning Gauteng in the 2014 election. Greenberg reached this conclusion after conducting an extensive poll into voter sentiment in the province.

Greenberg, who worked with the Mandela-era ANC through the transition to democracy, believes that the ANC's shift away from Madiba's values will cost the party in the 2014 election. The ANC under Jacob Zuma "now presides over inequality and unemployment - it has somehow lost sight of its original overriding goal," he says.

Explaining his decision to work with the DA, Greenberg said: "People are desperate for leaders that want to make their lives better and focus on jobs for people, not just jobs for the leaders. The DA is the only inclusive organisation that can really challenge the ANC and become the progressive alternative. I've watched the process of change in the party and, sometime last year, I approached the DA to talk about working together."

Greenberg's polling was an instrumental component of Bill Clinton's 1992 presidential campaign (as documented in the movie "The War Room"). Greenberg was also a consultant to the British Labour Party in the historic 1997 UK election.

Washington DC based Greenberg and his international team will provide advice and research to the DA campaign in the run up to next year's elections. His team is currently advising national leaders in numerous countries around the world.

The DA is proud to be associated with Stan Greenberg. Not only do we share much of his political outlook, he has added considerable weight to the DA's team of strategists working on the 2014 election campaign.

Statement issued by Mmusi Maimane, DA National Spokesperson, July 28 2013

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