Politicsweb.co.za, a website focused on the news and politics of southern and particularly South Africa, first went live in September 2007. The editorial ethos of the site is to publish political statements which are interesting or significant, cogent analysis, key news and information, and a plurality of opinion.

Since its launch the site has evolved into a lively online parliament of South African political debate and opinion. It is a place where readers can access, and comment upon, the latest news and party political communication; and, where political writers and actors can get their views across directly to an influential audience. Over time we have built up a community of readers and contributors from across the political spectrum.

The expanding influence of the site is reflected both in its steadily increasing readership and in its growing reach among key opinion makers. Every weekday our daily headline newsletter is sent out to our mailing list, currently standing at over 10,000 subscribers.

By advertising on Politicsweb you will be reaching one of the most politically interested, engaged, and knowledgeable audiences in South Africa.

Readership profile:

Average readership figures from May to August 2011 (Google Analytics)

• 73,692 readers/unique browsers per month
• 271,168 page impressions per month
• Over 10,000 users receive the daily and weekly Politicsweb newsletter

Politicsweb reader demographics 2010 (audited by Nielsens//Netratings):

• Highly educated: 83% beyond matric, with 53% holding a post graduate degree
• In the top income bracket: 36% have combined household income of R400 000 or more
• 19% professional; 22% executive/managerial; 21% Self-employed
• Age bracket: 18 to 59 , with an even spread between the age groups.
• 73% male; 27% female

Download the Politicsweb online advertising rate card (PDF)

Should you want to advertise on the Politicsweb website, please contact Gary Rice at Dash of Lime:

Email: garyr@primediaonline.co.za

Telephone number: +27 11 386 3084

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