"Wimpy fires agency • New Nando’s ad" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: The “AuSome” agency behind the new Cell C look

by Carey Finn. Historically, 1886 has flown under the radar but it's starting to share its stories in a bid to boost brand awareness. Key among them are its work on the recent Cell C brand and CI shift, plus the agency’s own new CI, and its ethos of fun, fast creative work.

Wimpy fires agency amid plagiarism claims
by Herman Manson. Wimpy has confirmed that it's "terminating its relationship" with advertising agency, The Odd Number.

MarkLives Agency Revenue Rankings 2018
by MarkLives. We've updated our agency revenue rankings to help marketers gain a comprehensive overview of the relative scale of agencies in the SA communications landscape.

#Campaigns: When you thought you'd bought a beer (but got a brewery)
by MarkLives. This week we feature insight into the brief, creative idea, production challenges and results of the "For Sale Ale" campaign for Garagista by Duke.

Book Extract: Growing Greatness — Pepe Marais cuts his teeth on booze
MarkLives is running five extracts from Pepe Marais's first book, "Growing Greatness — A Journey Towards Personal and Business Mastery", over the next few weeks. Here's the second, "Cutting My Teeth On Booze."

Regular Reads

Media Design (formerly Cover Stories): Arts & Architecture, frieze, In Shades, TIME
Market Research Wrap: Greater adoption of entry-level smartphones
SA TV Ratings: — primetime top 20 for Jul 2018


Nando’s hilarious Afro-futurism dig

Old Mutual in brand repositioning

On the Radar

Grid commits to crediting freelancer campaign work
Newzroom Afrika to replace Afro Worldview
TomTom Telematics appoints PR agency

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