"How freelancing could help Zambia's ad industry" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: Chasing big brands with big ideas & the art of narrative

by Sabrina Forbes. Recent client wins such as Ster-Kinekor, Bata South Africa, and The Ellies Group show that this strategy is working for Decimal. 

#AgencyFocus: Jellyfish diving deep in South Africa
by Carey Finn. Reporting good growth, the Durban-based digital marketing agency has set its sights on blue-chip clients.

African Echo: How freelancing could help Zambia's ad industry
by Joanna Hickey-Damalis. Zambia’s advertising industry is by no means insulated from entrepreneurial activities.

The Martini Shot: Cooperation vital for commercial-service sector success
by Bobby Amm. The commercial service sector in Cape Town is grappling with several challenges which now pose a threat to its 25-year success story.

Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur, eg, when procuring furniture or more-tangible services and products.

Regular Reads

Media Design: Eros, Swiss in CSS, Varoom, VISI
Market Research Wrap: Where next for SA online retail?
SA TV Ratings: 
DStv — primetime top 30 for Aug 2018

On the Radar

Modikoane, Mohale join Worx Group
Global merger for VML, Y&R
Accenture launches design, innovation studio in SA
Creative Circle: Jun, Jul & Aug 2018 winners
Epica Awards 2018 deadline extension
Associated Media launches full QR code campaign
Poison City Brewing launches cannabis lager
Engen partners with Krispy Kreme

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