"ABC Q3 2018 • #Campaigns: Breaking the Stereotypes • ASA replacement" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: TILT — shifting social while making profit

by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.

Consumer magazine circ continues decline, shows ABC Q3 2018
by Herman Manson. The ABC has released consumer-magazine circulation statistics for July–September 2018 (ABC Q3 2018).

Newspaper circ Q3 2018: Sunday Sun, City Press lead losses
by Herman Manson. The ABC has released newspaper-circulation statistics for July–September 2018 (ABC Q3 2018).

#Campaigns: Reappropriating words of prejudice, paternalism
by MarkLives. This time we feature insight into the brief, creative idea, production challenges and results of the "Breaking the Stereotypes" campaign for PPS for Professionals from Promise.

Brands & Branding: Hyperlife feeds insatiable appetite for convenience
by Ailsa Wingfield. What does true convenience mean? Circumstances, culture, location, market maturity and technology are key influencers and important considerations when tailoring convenience solutions for different segments of society.

Regular Reads

Media Design: Circus Journal, Friends/Frendz, HKIPF, Ordinary
Market Research Wrap: Online retail trends in Africa
SA TV Ratings: SABC 1 — primetime top 20 for Sep 2018

On the Radar

Advertising Regulatory Board launches
Happy Ntshingila new Openfield chair
New shareholders for Penguin, Paw-Paw Films
All the 2018 Assegai winners
African finalists for 2018 Epica Awards
All the Smarties Awards 2018 winners

Go to for breaking news, exclusive industry opinioncompany news and jobsOne subscription form, three newsletters: sign up now for the twice-weekly MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and/or Brands & Branding, coming soon! Follow MarkLives on TwitterFacebookGoogle+LinkedInPinterest and YouTubeFind an agency that matches your project needs! — connecting marketers, agencies and service suppliers free of charge in South Africa, Namibia, Mauritius, Zimbabwe, Botswana, Kenya, Nigeria, Tanzania and Uganda. Free listings and premium profiles available.