"Behind Absa rebrand • YGK: Tebogo Malope" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: Family-run agency plays by own rules

by Carey Finn. Father-and-son-driven design-branding agency, Xfacta, is having fun while showing the industry what it can do within the design space.

#ByInvitationOnly: Behind the Absa brand relaunch
by Paul Hinch & Yatish Narsi. Let’s go behind one of the most-significant brand relaunches in recent years: that of Absa bank.

Young, Gifted & Killing It: Tebogo Malope
by Veli Ngubane. Tebogo Malope is an award-winning filmmaker and the director behind some memorable TVCs, music videos, movies and TV series.

#DesignIndaba: Architecture & life after disaster
by Herman Manson. As Alejandro Aravena flew home from Design Indaba 2010, his home country was struck by a massive 8.8 magnitude earthquake, followed by a powerful tsunami, destroying 80% of Constitución. At Design Indaba 2018, he recounted his experiences in helping to reconstruct the city.

The CX-Files: Avoid own hype; put yourself in customers’ shoes
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.

Regular Reads

Cover Stories: APWOT, Cosmo, Curate, Gandalf’s Garden, TIME, Bloomberg Businessweek, New Yorker
Shelf Life: Lemaitre’s new CI • Secco drink infusions • LOL Surprise toys

On the Radar

Yoh, Chicken Licken on land, settlers & a side of amapantsula
New MD for King James II
Ogilvy SA's new board members, chair
New COO, CCO for Primedia Broadcasting
Duke appoints creative director
Galito’s appoints agency in prep for relaunch
Saatchi & Saatchi Synergize rebrands
Behind the Nelson Mandela University rebrand
TVC launches direct homeware brand from Lewis
Next Creative Leaders programme — ad women on the rise

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