Top stories:
Andpeople closing end Jun 2020
by MarkLives. The Cape Town-based youth engagement specialist agency will close its doors from 30 June 2020. Note to companies hiring: Duncan MacLennan may be contacted via LinkedIn to connect you with staff members looking for new placements.
Elouise Kelly leaving Ogilvy Joburg
by Herman Manson. The Ogilvy Joburg MD is leaving the ad agency to take up a new position outside adland.
MarkLives #AdChamps of the Month [May 2020]
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that've connected and engaged with us during lockdown — Vodacom, SA Tourism, Spur and Dunlop — plus two honourable mentions, Toyota South Africa and Willowton Group.
On the Radar:
Maphai quits The MediaShop Joburg
#CoronavirusSA: Local short wins at Enfoque Intl Film Festival
Columns:
Q5: The science of brand memory, with Hamish McPharlin [interview]
by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.
Hard Relate: Platitudes and perspectives
by Emma Odendaal. Consider your brand’s role in the ‘new normal’ and how it can alleviate the worry in your customers’ lives with these defining characteristics of the new consumer psyche.
Media Redefined: Paid media in 2020 — take two
by Martin MacGregor. I’m going to give predictions a miss but am going to unpack what I think are the two clear realities in paid media right now.
Hard Relate: Platitudes and perspectives
by David Alves. In the spirit of our 'new world', here are a few anecdotes and pieces of tech that you might not have heard of yet that might become the 'new normal'.
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