On the Radar:
Avatar expands with new Durban office
by MarkLives. Avatar Agency Group (formerly Avatar South Africa) has announced that it is opening a new office in Morningside, Durban.
#BrandFocus: Rooibos — the tea that’s not a tea
by Sabrina Forbes. “Rooibos tea isn’t actually a tea. The plant is from the legume family,” says Adele du Toit, Rooibos Council media and communications director.
Brands & Branding: Brand-building — key lessons & insights from Nashua
by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
Q5: Cracking open the beer market, with Silke Bucker [interview]
by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.
#BrandFocus: Snacking made right — from generous joy to sustainability
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne and Lunch Bar, to name a few, are household brands.
By Invitation Only: Black (owned) agencies left behind by MAC Charter
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should — something especially obvious in a pitch process.
Back2Basics: Your B2B brand — distinctive or different?
by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
Frank: Freaking out — is it us or them?
by Mimi Nicklin. Every day, I read someone else’s panicked LinkedIn status talking about how we need to adapt to the “changing media landscape” or “diversified consumer behaviour”. Yawn.
SA TV Ratings:
-SABC 3 — primetime top 20 for Sep 2019
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