On the Radar:
What are the industry expectations for the marketing and advertising industry in 2020? A panel of key agency and marketing execs discusses the macro environment, budgets, changes in messaging, movement in the industry and any consumer and communication trends they’ll be looking out for in the year ahead.
#BigQ2020: 20/20 vision
by MasegoMotsogi. There are a few things that I strongly believe we may glean from years past and either continue to build on or start doing with great intent.
#BigQ2020: It’s time we talked about money
by Michelle Beh. Is a logo conceptualised and designed in three days worse than a logo that takes three weeks to be developed?
#BigQ2020: It’s the evolution of the world as we know it… not the end!
by Tumi Rabanye. The new year spells opportunity: a new way to raise the relevance of the agency-client relationship. But the change begins within.
#BigQ2020: Speed to market in a cancel culture
by Leigh Tayler. How does a brand get speed to market right when operating in a cancel culture? It needs to shift its perspective.
#BigQ2020: Personal, visual & always visible
by ShauneJordaan. Personal, visual and always visible — these are the ingredients for connecting with customers in 2020.
#BigQ2020: Back to the future
by Wayne Naidoo. Just perhaps, in 2020 we should ditch all the cleverness and great new things and focus on the going back to the old ways of doing things, the ways that worked and created powerful, memorable advertising?
Q5: Okaba on #EffieAwardsSA& future-fit leadership [interview]
by Carey Finn. ACA CEO MatheOkaba chats about her role, the inaugural South African Effie Awards, and nurturing young talent.
Extract: How to Tango with A Tiger — Ritchie on finding the right agency
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.
Q5: Beyond the hashtag with Ingrid Lotze& Gavin Moffat [interview]
by Carey Finn. The co-founders of join.the.dots Academy and Hers&His weigh in on the way we talk about social justice, and what brands can do to help.
Extract: Impact on industries in Africa's future world of work
by Amanda Murray &Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.
Fair Exchange: Managing long- vs short-termism in marketing
by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no longer a question of “either/or” but rather how to manage both.
Thinking B2B: What does a B2B brand marketing team look like in 2020?
by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern, modern and post-modern.
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