"#BrandFocus: Twitter • #Campaigns: Glenlivet BD takeover • ABC Q1 2019 • TBWA\SA GCEO off to Asia" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on MarkLives for this week and last week, including…

#BrandFocus: Twitter’s superpower is its audience

by Sabrina Forbes. For the past couple of years, Twitter has been honing its definition of what it means not only to individuals but brands and companies, too.

#Campaigns: Behind today's Business Day takeover by THE Glenlivet
by MarkLives. We feature insight into today's The Glenlivet's “Business Day Takeover” campaign from Publicis Machine, PHD and Hellocomputer.

Magazines fall by 13.1% year on year — ABC Q1 2019
Daily newspaper circulation fell by 10% yoy — ABC Q1 2019
by Herman Manson. The Audit Bureau of Circulations of South Africa has released consumer-magazine and newspaper circulation statistics for the period January–March 2019 (ABC Q1 2019).

TBWA\SA GCEO heading to Asia
by MarkLives. TBWA has tasked South African group CEO, Sean Donovan, with the additional role of TBWA\Asia president.

An Accountant in Adland: The curious case of curiosity [S1 E4]
by Siwe Thusi. When pondering what ties the worlds of accounting and strategy together, curiosity could be the answer.

Regular Reads:

- Q5: Q5: Anthony Molyneaux's multimedia power for crime coverage [interview]
SA TV Ratings: DStv — primetime top 30 for Mar 2019

On the Radar:

5 Pencils for SA at One Show 2019
 SA adds to One Show Pencils tally
Tutoring B2C agencies to win B2B accounts
2019 AgencyScope SA fieldwork to start

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