Top stories:
WPP confirms Collective ID closure
by Herman Manson. Collective ID, an ad agency best known for its former incarnation as Ireland/Davenport, has stopped trading, MarkLives has confirmed with WPP.
Q5: David Moffatt on “offshoring” local talent [interview]
by Carey Finn. The former group MD of Hellocomputer tells us about his new venture, Fierce — a full-service network for facilitated "offshoring" of talent.
On the Radar:
Trafankowska to lead iProspect SA
G2 Connection open for business
New lead agency for Gumtree, Lil‑Lets
New MRF CEO
Effies SA postponed to 2021
#CoronavirusSA:
Mission: A new better normal
by Tom Fels. Let us make use of the power of choice to make our 'new normal' a ‘better normal’ than the old one.
By Invitation Only: Lessons in rebuilding in a new world order
by Adam Byars. The world, our clients’ worlds, and our agency as we know it have changed forever. The question is: what are we going to do about it? These are the seven business lessons we’ve learnt as a leadership team.
By Invitation Only: Five steps to leading creatives remotely
by Marc de la Querra. Here’s some advice on managing a large-scale creative team remotely during a crisis.
Dear Radio: Don’t… start a podcast
by Paulo Dias. I often get asked for advice on how to start a podcast and, strangely enough, have fielded this request more during this time of isolation. My first tip is… DON’T.
By Invitation Only: Providing effective PR services during lockdown
by MkhuseliVangile. For PR and marketing agencies, lockdown has meant working overtime when managing and conveying clearly the many changes that companies are undergoing. Here are some guidelines that can help us with these tasks.
Thinking B2B: BC, DC and AC in B2B marketing
by Warren Moss. As B2B marketers, segmenting recent history like this will help us understand how things have changed.
By Invitation Only: Do hunter-gatherers notice advertising?
by Andrew Barnes. Brand choice is a luxury that poverty doesn’t tolerate.
Columns:
Zeitgeist of Now: The rise of public shame & social offense
by Jason Stewart. Here's what brands may learn from the public apology phenomenon, which had its beginnings less than two years ago in late 2017.
SA TV Ratings: e.tv — primetime top 20 for Mar, Feb 2020
SA TV Ratings: DStv — primetime top 30 for Mar, Feb 2020
by MarkLives. The hottest primetime shows on DStv and e.tv in South Africa revealed: TV ratings for March and February 2020.
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