"Hyundai, Mazda appoint agencies • #AgencyFocus: BRANDTRUTH • Public Machine’s new creative group head" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

On the Radar:

Mazda Southern Africa appoints new agency


EXCLUSIVE: Hyundai South Africa moves to Grid
by Herman Manson. Until recently, the Hyundai South Africa business was held by FoxP2, which was appointed mid-March 2017.

Q5: Chasing the golden thread with Publicis Machine’s new creative group head
by Carey Finn. Newly appointed Mawande Sobethwa talks about weaving success in a people-based industry. 

#AgencyFocus: Speaking to South Africans in a South African way
by Sabrina Forbes. “It’s been a long time coming for South Africans to really start telling their own stories properly,” says BRANDTRUTH//DGTL's Wayne Flemming.

By Invitation Only: For the culture or from the culture?
by Jabulani Sigege. How may marketers use something that they didn’t come up with and that can’t be marketed to their advantage? By harnessing the influence of pop culture for social good.

An Accountant in Adland: “This is family business” [S1 E7]
by Siwe Thusi. I thought it would be interesting to analyse some of Kanye West's rap lines in parallel with some familiar South African family scenes.

Regular Reads:

#Campaigns: Gillette honours #GogoNozizwe & the women like her
by MarkLives. We feature insight into the Nozizwe campaign for Gillette South Africa from Grey Johannesburg and the late SJ Myeza-Mhlambi of 7Films.

#Campaigns: Turning Hobbo's life around with #BiogenJourney
by MarkLives. We feature insight into the "#BiogenJourney" campaign for Biogen South Africa from digital sports marketing agency, Retroactive, which ran September 2018–June 2019.

- #CampaignRadar: Taking aim at victim-blaming #BlameNoMore

- SA TV Ratings: SABC 1 — primetime top 20 for Jun 2019

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