"McCann, 1886 to merge • Wunderman, JWT merge" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

EXCLUSIVE: McCann to merge with 1886

by Herman Manson. The move comes at the request of IPG, says Brett Morris, FCB Africa GCEO.

#AgencyFocus: Promise Group — creating the remarkable
by Sabrina Forbes. In 2005, Marc Watson and James Moffatt set out to create an agency led by a concept that's still highly visible on its office walls.

WPP merges Wunderman, J. Walter Thompson
by MarkLives. The two WPP agencies will form Wunderman Thompson, positioned as a creative, data and technology agency.

The Power Report: Schweppes raises the bar — will Coke follow?
by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.

Fair Exchange: Brand-led doesn’t necessarily mean marketing-led
by Erna George. Why the distinction, you may ask? Many people use these interchangeably, yet they are different. 

Regular Reads

Brands & Branding: Reinforce your brand with an enabling purpose
Media Design: Atlanta, Juxtapoz, Lök, The Gentlewoman
Market Research Wrap: Black Friday in-store sales drop
SA TV Ratings: DStv — primetime top 30 for Oct 2018

On the Radar

52 Sundays wins Brand Botswana
2018 FM AdFocus winners
PRISMs calls for young judges
Nando’s tackles #YouPeople (because we’re all the same)
Chicken Licken flips 1651: when Jan meets Mjohnana
Africa’s Next Top Animator open for entries

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