"Nedbank appoints agencies • Battle to remain relevant in 2019" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Nedbank appoints agencies • Battle to remain relevant in 2019 • Adland’s most-read-about people in 2018

Nedbank appoints agencies
by Herman Manson. Nedbank has announced the agencies selected to work on its TTL, sponsorship, and digital marketing communication strategies from 2019.

#BigQ2019: The battle to remain relevant in 2019
by Jerry Mpufane. Welcome to 2019 — a very different place.

#BigReads2018: Adland's most read about people in 2018
by Herman Manson. Young, Gifted & Killing It, Keith Rose, Mzamo Masito, Khaya Dlanga and Shaka Sisulu were just some of our headline makers for 2018.

Media Design: 2018 in review
by Shane de Lange. In my analysis of the media design of 2018, I have two raves — xeno-modernism and real craft — and two rants — bad theft and anti-culture, and no low brow.

Hermaneutics: Adland in review — restructuring after industry shakeout
by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure. It’s become an increasingly competitive business, too.

By Invitation Only: What if we didn’t do one 2019 brand ad? What if we did 20?
by Jacques Burger. Perhaps, if we spent less time worrying and workshopping and reverting and we just ran with stuff, more freely, we could do a lot more, a whole lot quicker. 

Regular Reads

Brands & Branding: The (post)modern brand as representation
Market Research Wrap: Synergies between meal, supermarkets
SA TV Ratings: SABC 1 — primetime top 20 for Oct 2018

On the Radar (ICYMI)

Crawford Schools appoints digital agency
Jobs, Nando's — SA's year in search
WPP announces “radical evolution” — investor day key points
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