Ogilvy's new brand identity, structure • Riverbed ups creative game" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Ogilvy announces new brand identity, structure

by MarkLives. Ogilvy (now minus the Mather) sees a new logo and organisational design that transforms it from a "matrix-managed holding company of sub-brands" to "one brand represented by twelve crafts".

#AgencyFocus: Riverbed ups creative game to bolster positioning
by Carey Finn. Black-female-owned agency, Riverbed, is looking to cement its creativity — and position in the market — over the coming months.

Brands must speak less more often — James Yeats Smith [interview]
by Nils Adriaans. Following a recent move from Anomaly to international creative studio, Cloudfactory, in this interview SA export, James Yeats Smith, unpacks why the world needs more thinking brands.

Fair Exchange: Partner-power for brand-growth expectations
by Erna George. There’s some concern around the table about how young and busy people are appreciating the client/agency partnership, with all the non-face-to-face channels that can get in the way.

Masterclass Notes: 2018 AdForum Summit observations & trends
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.

Regular Reads:

Cover Stories: Interview, Readymag Stories, The Lake, TIME & Zeit
Shelf Life: Purple Pongrácz • New Chappies facts • Seltzer Essence
SA TV Ratings: SA TV Ratings: SABC 2 — primetime top 20 for May, Apr 2018

On the Radar:

Weylandts appoints agency
#Campaigns: Sanlam's Born Today (filmed in a day)
 #Campaigns: Addressing gender-based violence in Namibia
New agency targets travel, tourism niche
 #Events: Shopper Disruptions SA

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