"RIP #WalterPike • #AgencyFocus: Rogerwilco • ID Congress 2018 report" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

RIP #WalterPike — industry reaction and tributes

by MarkLives. Social media, marketing and advertising industry stalwart, Walter Pike, has lost his battle against cancer.

#AgencyFocus: “Creativity without purpose serves no one” — Rogerwilco
by Sabrina Forbes. “Think it. Craft it. Elevate it. An idea is only worthwhile if it elicits an action.” It’s as good a summary as you’ll find for this 10-year-old Cape Town-based, full-service performance marketing agency.

ID Congress 2018: Mauritius for innovation, digital
by Herman Manson. The ID Congress has set out to explore creative opportunities between Africa and Mauritius and, ultimately, Asia. Its first edition, a test-run for scaling the event next year, took place in September 2018 in Mauritius, in collaboration with the ACA Mauritius and APA Kenya.

Back2Basics: B2B revenue marketing — trick or treat?
by Mark Eardley. It’s a treat — a rare one. And there’s a chance to get a R7 500 report on it free.

Brand Culture: Mixed martial arts & brand architecture
by DK Badenhorst. UFC 229 has some interesting cultural branding lessons and, more specifically, a brand architecture lesson for us.

Regular Reads

Brands & Branding: Marketing across borders in Africa
Media Design: Blok, Popeye, New York Times Magazine, Timesheets
Market Research Wrap: The Netflix effect on the battle for eyeballs
SA TV Ratings: SABC 3 — primetime top 20 for Oct 2018

On the Radar

Kaizer Kganyago leaves SABC
De sa Garces, Gardner launch ADSG
JCDecaux enters Nigerian market

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