"#VWDriveDry: Bold campaign or car crash?• #BigQ2019: Let’s be credible againi" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

By Invitation Only: #VWDriveDry — bold campaign or car crash?

by Mike Sharman. The #VWDriveDry initiative from Volkswagen SA, Drive Dry, Nomuzi Mabena and Bonfire Media has created a social-media stir of epic proportions.

#BigQ2019: Let’s be credible again
by Masego Motsogi. Going into an election year, let's pull ourselves towards ourselves, start giving a damn and stop hanging in the shadows and make our voices heard.
- The continued rise of the discerning consumer — Lebogang Rasethaba
- Future-proofing your brand for 2019 — Nicole Shapiro
Don’t get left behind in 2019 — Katlego Moutlana
2019, the year of trust — Wayne Naido
Young, Gifted & Killing It: Ernest Nkosi
by Veli Ngubane. Multitalented Ernest Nkosi is a filmmaker, creative director and promoter.

#BigReads2018: Crying on the job, salary surveys and the Capitec Way
by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2018.
- The creative work you made time to read about in 2018
- The agencies that made waves in 2018
- The big account moves of 2018

On the Radar

Uber launches SA campaign with Grey
Mastercard evolves corporate ID
Colourworks, Designers Ink merge
Pernod Ricard SA appoints marketing director

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