"Middleton joins Liquid • #Marketers: Charl Bassil • #Campaigns: #ThisIsGlugGlug • #AdForumSummit" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

EXCLUSIVE: Middleton joins Liquid as MD

by Sabrina Forbes. The ex-KFC CMO has joined the leadership team for the new bespoke WPP agency for Distell.

#Marketers: Charl Bassil — the making of a marketer
by Carey Finn. Absolut’s latest VP of global marketing knows what it means to be a nurturer.

#Campaigns: #ThisIsGlugGlug
by MarkLives. This week we feature insight into the brief, creative idea, production challenges and results of the “#ThisIsGlugGlug” campaign for Sasol from FCB Joburg.

#AdForumSummit LA: Insight into WPP’s restructuring
#AdForumSummit LA: Focus on content & collaboration
#AdForumSummit LA: New industry player to change things up
by Johanna McDowell. On our first day in Los Angeles instead of New York City, we pitch consultants met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many; on Day 2, we met with Virtue, Collab, SummerJax and BBH; and, on Day 3, we met with Team One, The Stagwell Group and Dentsu Aegis Network.

Q5: Ellie Frymire’s tips for life in the age of data
by Carey Finn. The #MeToo data-visualisation specialist shares insights into her research, as well as tips for life in the age of data.

An agency account manager’s guide to pretty much everything
by Carey Finn. To be successful in their roles, agency account managers need to know how to wrestle an octopus. Not literally but metaphorically: the position is multifaceted and plurally challenging, as an award-winning book by New Zealand client and agency specialist, Sarah Ritchie, reminds us.

Regular Reads:

- ORiSA: Customer experience a growth driver at Cape Union Mart [interview]
 SA TV Ratings: SABC 1 — primetime top 20 for Mar, Feb 2019

On the Radar:

Kantar SA announces CEO, senior appointments
 Publisher Research Council appoints CEO
 2019 Liberty Radio Award winners
 PRISM Awards 2019 winners
SA's 29 One Show finalists
 #CampaignRadar: RocoMamas #EatingIsBelieving

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