In response to much of the racialist tension on South African university campuses, a group of students at the University of Pretoria founded a #ColourBlind campaign, which, as expected, has already created some controversy.
For me, this comes as a breath of fresh air in a society where the importance of race is continuously emphasised, while the dignity of the individual human being is constantly shoved to a secondary consideration. The abstract 'group' is emphasised over the actual individual. For others, however, colourblindness is not only seen as 'ignorant', but amusing enough, racist; due to the apparent 'realities' of South African society. This is nonsense of the highest order. Only the pseudo-scientific and professional manipulators of this world, can construe the fixed polar opposite of racism, as racist in and of itself.
Being colourblind does not mean you are unable to appreciate the individual for all that he represents - including his history. In fact, colourblindness amplifies the colour and richness of the individual's character. This includes the 'institutional' oppression he may have suffered. But it is not determinist.
It does not take from the mere circumstance of race a rule and apply it wholesale to everyone who shares that exclusive trait. Indeed, to do so would be to violate human dignity. Rather than seeing the individual as black or white, the colourblind see individuals as representative of millions of traits, characteristics, lived experiences, views, and desires.
The racialists ignore the richness of the individual, but worst of all, they deny agency. As Matthew Kruger from the Helen Suzman Foundation writes:
"They [the racialists] reject the notion that the humanity of individuals is partly contingent on the choices that they freely and willingly make. In short, all individuals are produced by forces external to their free wills—by the structures of class, race, gender, etc.