POLITICS

The Thinker's circulation shrinks

Gupta-funded magazine edited by Essop Pahad selling average of 809 copies a month

JOHANNESBURG - The paid circulation of the The Thinker, the monthly magazine edited by former minister, Essop Pahad, and funded by businessman Atul Gupta, continues to decline.

This is according to the latest figures released by the Audit Bureau of Circulation.

The ABC states that in the second quarter of 2010 The Thinker sold an average of 809 copies a month, down from 1076 copies the quarter before. In the quarter following its launch (July to Sept 2009) the magazine sold an average of 1,364 copies per month. See table and graph below.

The Gupta Group is funding the launch of the daily newspaper The New Age. According to Business Day the board TNA Media, The New Age's publisher, "will consist of Mr Gupta, Kumba Iron Ore chairman Lazarus Zim and Dr Essop Pahad...The New Age will be a narrow broadsheet and will come out Sunday to Friday. The initial print run is 170,000 copies and is targeted at living standards measures 4 to 10. It will be sold for R3,50."

Circulation figures for The Thinker

 

July - Sept 2009

Oct - Dec 2009

Jan - March 2010

April - May 2010

Printed

5667

6333

5001

5002

Sold

1364

1221

1076

809

Given away

844

760

957

1095

Total circulation

2208

1981

2033

1904

Copies returned

3459

4352

2968

3098

Source: Audit Bureau of Circulation

 

Click here to sign up to receive our free daily headline email newsletter