"Toyota sticks with FCB • #BigQ2018 expectations • #BigReads2017" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Toyota sticks with FCB Africa

by MarkLives. Following a competitive pitch process, FCB Africa has retained the Toyota South Africa account. 

#BigQ2018: Marketing evolves from campaign activity to a service
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.

Masterclass Notes: Highlights from agencyScope 2017 South Africa
by Johanna McDowell. Here are some trends to look out for in the coming months, based on the results of Scopen’s agencyScope 2017 South Africa research.

MarkLives #AdoftheYear2017:
South Africa’s best ads [ads 3-1]
South Africa’s best ads [ads 10-4]

by Oresti Patricios. A standing ovation, please, for the best advertising campaigns of the year! We look back on the best of the ads we named as our Ads of the Week.

MarkLives #BigReads2017:
- Transformation, ratings, circulations & other issues
The agencies that made waves in 2017
The creative work you made time to read about in 2017
It’s all about the people, y’know

- The big account moves of 2017

by Herman Manson. We list the best-read media and marketing stories and the agencies, creative work, people and account wins you made time to read about on MarkLives during 2017.

Cover Stories: Top 5 South African mag covers for 2017 — commercial
by Shane de Lange. It goes without saying that art is a pivotal cultural pillar in the creation of any thriving society, and so my choice of the top five local commercial covers for 2017 follows this trend.

Regular Reads:

Shelf Life: Nando’s shows how South Africans can fix everything
SA TV Ratings: DStv — primetime top 30 for Nov 2017

On the Radar:

Business Insider South Africa appoints editor
Global Press Oppressors list released
Grant Sithole joins Avatar as joint ECD
Havas appoints joint ECDs as Welsh departs

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