"#BrandFocus: Ackermans • Q5: Melusi Tshabalala • APEX changing to Effies • #Campaigns: Cleanipedia • Adland ageism" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last, including…

On the Radar:

New managing partner for Zenith
New SAB VP for corporate affairs SA
Point buys into Iconic Media Group as agency rebrands
Santam appoints digital performance agency
Diageo appoints Drive Dry lead agency
 #CampaignRadar: When sisters need backup #NeedaSoulSister
Pencil for SA at D&AD New Blood Awards


#BrandFocus: Ackermans on owning the value-retail space, body positivity
by Sabrina Forbes. Not many companies in South Africa are able to say they’ve lasted over 100 years; value retailer Ackermans is one. We talk to Ephraim Mamabolo, Ackermans marketing director.

Q5: Moving South Africa forward, with Melusi Tshabalala [interview]
by Carey Finn. The country’s favourite isiZulu teacher shares what he’s been working on, as well as a few thoughts on the (lack of) African languages in adland.

2019 APEX Awards winners, name change announced
by MarkLives. A Lifetime Grand Prix was handed out at the final APEX Awards on Thursday night, 11 July 2019 — with effect from 2020, the ACA will host the first African Effie Awards edition.

#Campaigns: A surprising twist on the décor catalogue
by MarkLives. This week we feature insight into Unilever's The Unclean Catalogue campaign for Cleanipedia SA by Digitas Liquorice Durban.

By Invitation Only: Where are all the old people in adland?
by Jed Mowat. Having just slipped into my 30s like a comfortable pair of slippers, I've started to look at the industry with fresh, albeit aging, eyes and struggled to find examples of me but in 15 years’ time.

The Martini Shot: Give credit where credit is due
by Bobby Amm. This is an issue the CPA and the production community have been rising for many years now, with few results.

Regular Reads:

SA TV Ratings: ABC 2 — primetime top 20 for May 2019

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