"#BrandFocus: Vriesenhof • GSK announces agency • Raphaely on House & Leisure 2.0" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

#BrandFocus: Vriesenhof — turning a product into a brand

by Sabrina Forbes. With a recent rebrand including modern imagery, cheeky copy, and a peacock ambassador who isn’t afraid to speak his mind, Vriesenhof and 3Verse are bringing fun and playfulness back to an industry notorious for taking itself too seriously.

Q5: Flicking through House & Leisure 2.0 with Julia Raphaely [interview]
by Carey Finn. The new-look House & Leisure hit shelves on Monday, 15 April 2019, boldly positioning itself in the Here and Now with its tagline to that effect. Julia Raphaely takes us through the design decisions and other aspects of the brand revamp.

#AdForumSummit LA: Film, branded content growth now exponential
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 and with Spark44, 180 LA and Deutsch on Day 5 of the recent AdForum Worldwide Summit Los Angeles.

An Accountant in Adland: Learnings from industry events [S1 E3]
by Siwe Thusi. I attended two events recently, and ruminate here on what I learnt.

Brands & Branding: Preventing an issue becoming a crisis
by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue. 

Regular Reads:

SA TV Ratings: SABC 2 — primetime top 20 for Mar, Feb 2019

On the Radar:

GSK appoints agency
 MMA SA announces 2019 board
 Ciclope Africa 2019 winners

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