"Distell’s bespoke WPP agency • #AgencyLeaders2018: Creative leaders Jozi •Mental health & wellbeing" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week and last, including…

Distell consolidates, appoints bespoke WPP agency

by Herman Manson. Distell has consolidated and awarded its account to a new WPP bespoke agency led by Fran Luckin and Paul Jackson.

#AgencyLeaders2018: Most admired creative leader in Jozi
by Herman Manson. We kick off this week with the Jozi creative leaders most admired by their peers during 2018. Below are the rest of the Cape Town results from last week.

The one to watch in Cape Town in 2019!
Agency diversity & transformation CT
Most-admired ad agency in Cape Town

Most-admired ad agency boss in Cape Town

#FOCUS: Mental health & wellbeing in SA adland
by Herman Manson. Mental health and wellbeing have long been a subject of discussion in virtually every industry you can think off. Yet, in the South African advertising and marketing industries, at least, little headway seems to have been made in going beyond talking.

#Campaigns: Sounding out Mastercard’s modern brand identity
by Carey Finn. Why the new signature melody has industry cranking up the volume.
By Invitation Only: Where is the love this Valentine’s Day?
by Nomfundo Dukada. One thing that’s stood out for me is the heteronormativity concept of some Valentine's Day campaign messaging.

#Marketers: Prof Elaine Rumboll & the pursuit of creativity
by Julie Pughe-Parry. According to Prof Elaine Rumboll, the only way to overcome the double-edged nature of creativity is to embrace uncertainty. 

Regular Reads

Media Design: Albert, Das Plakat, Field, Süddeutsche Zeitung and Frieze, Intern, MK Bruce Lee, Vanity Fair
SA TV Ratings primetime top 20 for Dec, Nov 2018: SABC 2SABC 1
Market Research Wrap: Understanding today’s youth marketad industry still getting gender wrong; and the art of contextualising global trends

On the Radar

New Jozi CD for Digitas Liquorice
Wunderman Thompson unveils brand ID
Loeries now open for entries

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