"Mokgwatsane’s macrotrends • Keeping eye on 4th estate • Avatar responds to Carte Blanche" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

#BrandFocus: Vodacom’s Mokgwatsane on 2019’s macrotrends

by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsane, Vodacom head of brand.

Kate Skinner — keeping an eye on the fourth estate
by Carey Finn. The executive director of SANEF says it’s time for an inquiry into media ethics and credibility issues in the country.

Avatar responds to Carte Blanche's Brand SA broadcast
by MarkLives. On 10 March 2019, Carte Blanche broadcast a story on Brand SA's previous contract with its then digital marketing agency, Avatar.

African Echo: Ghana’s unique relationship with the world
by Lesego Thomas. In Ghana, success is shown in how regularly people engage with, and consume, international brands.

Dear Radio: The question of world-class radio
by Paulo Dias. If you’re a regular radio listener or advertiser, how do you know that your chosen station is world-class?

Regular Reads:

- Media Design: AdBusters, Broccoli, Cannibale, MAD, Newsweek, Kubrick
- SA TV Ratings: SABC 2 — primetime top 20 for Jan 2019
- Market Research Wrap: Seven types of SA cricket fans

On the Radar:

Mpufane exits M&C Saatchi Abel for SA Tourism
- Brave Group leadership additions
- New joint CEOs for Vuma
 YouTube Music launches in SA
- Most-streamed local Spotify SA acts

Go to for breaking news, exclusive industry opinioncompany news and jobsOne subscription form, three newsletters: sign up now for the thrice-weekly MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and/or Brands & Branding, coming soon! Follow MarkLives on TwitterFacebookLinkedInPinterest and YouTubeFind an agency that matches your project needs! — connecting marketers, agencies and service suppliers free of charge in South Africa, Namibia, Mauritius, Zimbabwe, Botswana, Kenya, Nigeria, Tanzania and Uganda. Free listings and premium profiles available.