"New Publicis Machine MD • #AgencyFocus: Leratadima • YGK: Sibu Mabena • #AgencyLeaders2018" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

Letting creativity lead — new MD, goals for Publicis Machine

by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.

#AgencyLeaders2018: Most-admired brand
by Herman Manson. On Friday we closed off our annual Agency Leaders poll with the brands South Africa's agency execs most wanted to work on during 2018. Below are the other categories announced last week, including two new ones.

Most-admired media agency
- Most-admired PR agency
Most-rated pitch consultant

#AgencyFocus: Leratadima & the business of creating value
by Sabrina Forbes. “We’re selling to ourselves. I am the demographic,” says Buyi Mafoko, Leratadima MD and co-founder.

Young, Gifted & Killing It: Sibu Mabena
by Veli Ngubane. Sibu Mabena holds a political science and international relations degree but made a career change and now runs creative communications agency, Duma Collective — and she’s only in her mid-20s!

Daniel Ting Chong — keep making & failing #DesignIndaba2019
by Herman Manson. Daniel Ting Chong, a graduate of Design Indaba's Emerging Creatives platform, is behind the event's creative campaign this year. We chat to him about the campaign, his design process and the best advice he would give a young designer today.

Regular Reads:

Media Design: Cosmopolitan SA, Futura, iJusi, Pen, The Gentlewoman
- Market Research Wrap: Products of fluid integration

On the Radar:

New regional CD for Ogilvy Africa
- 2019 IAB Bookmarks finalists
- Mirari Gin appoints ad agency
- #CampaignRadar: MTN goes 420
- #CampaignRadar: Futurelife launches TVC from new ad agency
- New CEO for OFM owner

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