"New Wunderman Thompson SA CEO • Mokoena leaving Ogilvy for Google SA • Kessel joins Liquid • Salary survey 2020" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week.

On the Radar:

-Conroy, Tshabalala join Ogilvy PR
-New marketing, sales leaders for Audi SA
-Bagattini takes reins at Woolworths


EXCLUSIVE: New CEO for Wunderman Thompson SA
by Herman Manson. Wunderman Thompson South Africa has announced the appointment of Miles Murphy as its new CEO, effective April 2020.

Mokoena leaving Ogilvy to head Google South Africa
by MarkLives. Alistair Mokoena, Ogilvy South Africa CEO, is leaving the communications group to take up the role of Google South Africa country director.

EXCLUSIVE: Kessel rejoinsadland as creative lead for Liquid
by Herman Manson. The former Leo Burnett South Africa CEO/CCO and OwenKessel co-founder is now leading creative at WPP’s bespoke agency for Distell.

Salary Survey 2020: Who earns what in adland& marketing in SA
by MarkLives. Recruitment agency, Ad Talent, has released its 2020 salary survey for the comms industry in South Africa.

Extract: Africa culturally predisposed to succeeding in future world of work
by Amanda Murray &Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.


What are the industry expectations for the marketing and advertising industry in 2020? A panel of key agency and marketing execs discusses the macro environment, budgets, changes in messaging, movement in the industry and any consumer and communication trends they’ll be looking out for in the year ahead.

#BigQ2020: The future is here
by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.

#BigQ2020: The rise of behavioural science
by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?

#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.

#BigQ2020: Client, agency expectations for 2020
by Keri-Ann Stanton. Here are 11 expectations for 2020. Adapt or die.


Q5: EQ will get you everywhere, says KhanyiMpumlwana [interview]
by Carey Finn. The FCB Joburg creative director and Find New Words co-founder has a few words for young women — and everyone else — in advertising.

Watched: Top 10 TV shows deciphered — Dec 2019
by Richard Lord. Let's wrap up 2019 and look at what December had in store for us from a TV-viewing perspective!

Clicks ’n Tricks: Tech that puts the customer first
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution and I have a very real concern that here, in South Africa, we’re spending on the wrong type of martech.

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