Top stories:
Digital integrity & brand safety in 2020
by Carey Finn. Ultimately, it’s about public safety and social responsibility, says John Montgomery, GroupM global executive VP of brand safety.
Q5: Brand conscience, with Lebo Madiba [interview]
by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
On the Radar:
Journalism under severe financial threat — SANEF
Caxton to close its magazine division
Associated Media, publisher of Cosmo SA, closes
Mngomezulu joins Rapid Blue
Lego SA appoints PR agency
Avatar Group launches specialist practice, Resilience
Fast Company’s 2020 World Changing Ideas Awards — EMEA
#CoronavirusSA:
By Invitation Only: Sport & entertainment marketing Q&A
by Struan Campbell.I’ve had a lot of questions from clients in our space which have been looking for advice under the circumstances. Here are my answers to some of the most-common questions.
Masterclass Notes: Building the prospect pipeline
by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass, which had 46 agency participants. [VIDEO]
By Invitation Only: Live concerts cancelled but music innovates connections
by Thabiet Allie. Digital was already transforming the industry before covid-19 struck, and already we’re seeing performers adapt. This is unsurprising because musicians are, by their very nature, disruptors and agents of change.
By Invitation Only: Covid-19 is reminding us to be human
by Vista Kalipa. Quietly and without fanfare, we’re seeing subtle changes in the way in which people interact in the business arena — in the way we communicate in emails, business calls, virtual meetings and online.
By Invitation Only: Spending on OOH when we stay at home
by Remi du Preez. Lockdown presents new opportunities for savvy out-of-home advertisers willing to ride out the storm.
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