"A decade of MarkLives & birthday wishes • #Campaigns: Father’s Share" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

#AgencyFocus: Surviving disaster, a blank slate & the next step

by Carey Finn. Collective ID has used the challenges of the last three years to reinvent itself, positioning collectivity, transformation and diversity as core values of the ad agency.

Editorial: A decade of MarkLives
10th birthday wishes from readers
by Herman Manson. Ten years ago today, MarkLives debuted on the South African web — the continuation of more than a decade's worth of work in the marketing and advertising trade news world. [Our readers also wish us a happy 10th birthday —add your message to our birthday page by emailing your message to simone at marklives dot com.]

#Campaigns: A father & son take the long view

by MarkLives. We feature insight into the brief, creative idea, production challenges and results of the "Father's Share" campaign for Allan Gray from King James II.

Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month. 

Clicks ’n Tricks: The internet’s greatest lies
by Charlie Stewart. I’m talking about our willingness to make false claims when dealing with brands and the way they, in turn, hoodwink us by pretending they care about our opinions.

Regular Reads

Media Design (formerly Cover Stories): Womankind, Evergreen Review, Emergence, Prufrock, NYT Mag
Market Research Wrap: Latest SA-csi results • Middle-class retreat
SA TV Ratings: SABC 2 — primetime top 20 for Jun 2018

On the Radar

WPP wins Unilever’s Sunlight biz
MMI appoints three comms agencies
Nwabisa Makunga new editor of Herald, Weekend Post
MarkLives #Bestread: 30 Jul–5 Aug 2018

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