"Hollard, M&C Saatchi Abel part ways • Case leaving Ogilvy • #AgencyFocus: HKLM • Q5: rrRadio" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website for this week and last week, including…

On the Radar:

PepsiCo to buy Pioneer Foods, position for SSA growth
Hetzner SA rebrands
 Vodacom Business appoints new agency
Toughees appoints TTL agency
BE appoints Uyanda Manana as MD
Ads24 appoints new content head
 #Events: Red & Yellow launches Tourism Marketing Forum


EXCLUSIVE: Hollard, M&C Saatchi Abel part ways, citing conflict work
by MarkLives. After half a decade, the insurance group is parting ways with the ad agency due to conflict issues.

CCO Pete Case to leave Ogilvy at end of year
by MarkLives. Pete Case, Ogilvy South Africa chief creative officer, has resigned and will be leaving the agency at the end of 2019.

#AgencyFocus: HKLM on building a pan-African agency
by Sabrina Forbes. Understanding the intricate cultural elements of each market has been a fundamental reason that HKLM has experienced the success it has in both East and West Africa.

By Invitation Only: Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?

Q5: Behind the rooi rose podcast, with Hannelie Diedericks [interview]
by Carey Finn. The magazine’s deputy editor talks us through the making of the first free Afrikaans women’s-interest podcast channel, rrRADIO, which launched recently.

Dear Radio: Fresh content could land you in trouble
by Paulo Dias. If a leading presenter can be sacrificed for sparking diverse content, what are youngsters getting into the game thinking right now?

Regular Reads:

SA TV Ratings: SABC 3 — primetime top 20 for May 2019

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